• Value creation
• Conciseness
• Materiality
• Strategic focus and future orientation

Key observations:

The heart of SK Telecom's strategy discussion is found in a two page spread which presents a comprehensive overview of the company's vision for the future. This is Vision 2020: SK Telecom's ambition of becoming one of the world’s top 100 companies with a corporate value of KRW 100 Trillion. The strategy diagram focuses on two core values which support this ambition based on the company's commitment to its customers and to society. Underlying each of the core values, SK Telecom introduces a set of strategic "pillars" that are in places to create sustainable value.  The table succinctly outlines the materiality of each objective, the actions being taken by the company to pursue the goals, how performance is measured, and the performance targets in place for short, medium and long term. The table also includes signposts with references to other relevant sections with more detailed information, making it the gateway for the company's strategy discussion.