· Strategy and resource allocation
- Value creation
- Connectivity of information
- Strategic focus and future orientation
Masisa identifies four strategic pillars as its drivers towards the value creation. These include (1) focus on the effective channels that connect Masisa with its final customers, (2) innovative process, (3) brand and (4) operational efficiency. Each aspect is explained in light of the implications of various capitals (human, social and relationship and intellectual capitals, in particular) in a concise way, covering issues that are vital for the long-term business success throughout the company’s value chain.
The strategic pillars are inextricably linked to one another, with all aspects interacting and enhancing one another. Through this process the reader understands how Masisa strives to maintain its competitive advantages which ensure its long term sustainable business success.
Supplementing the content, Masisa also introduces key performance indicators such as the “innovation rate” which measures the extent to which the company offers innovative products to the market. By doing this, Masisa helps the reader to understand how strategic progress is measured and monitored.