· Strategy and resource allocation
- Reliability and completeness
- Strategic focus and future orientation
The report includes an informative strategy section, which begins by explaining the role of external factors on the company’s operating environment. This section also features a SWOT analysis, which, through its candid account of weaknesses and threats, adheres to the Guiding Principle of Reliability and Completeness. Both the SWOT analysis and contextual information set the tone for a section called ‘Achmea’s Strategy’. This section’s Q&A approach organizes information into digestible chunks. In particular, the ‘Where are we today?’, ‘Where are we going?’ and ‘How will we get there?’ subsections provide focus and clarity in the areas of purpose, future direction and strategic activities.