• Connectivity of information
• Strategic focus and future orientation

Key observations:

The report outlines Novo Nordisk’s approach to strategy development and the integration of that strategy into day-to-day operations. The discussion provides a candid look at the organization’s business environment and, in particular, the external factors that influence its longer term strategy. The company’s motivations are rooted in contextual information, such as current and projected statistics on diabetes incidence. The report then identifies ‘three core elements’ that form the basis for the business strategy, as well as five ‘strategic focus areas’. Cross-referencing or ‘signposting’ to other areas of the report ensures connectivity of information and allows readers to learn more about particular topics.

Recognizing that value creation relies on the effective execution of strategy, the report outlines core capabilities and features illustrations and examples along the way. Such elements provide substance to the discussion and result in a fact-based account, rather than one containing empty statements.