• Conciseness
• Connectivity of information
• Strategic focus and future orientation

Key observations:

Kingfisher presents a concise yet strategically focused overview of the strategy to commence this section. Clearly articulating the company strategy under four key themes – easier, common, expand and one team – these themes are underpinned by two ‘steps’ which form the basis of the company’s strategic priorities. Forming a clear connection are two accompanying success measures, which help to assess the success of the implementation of the strategic objectives. The ensuing pages then cover the four themes in more detail, providing a double page spread on each. Within these pages, details of the progress made during the year in review is provided along with clear and explicit targets for the coming year which provides a clear sense of the future direction of the business.