· Strategy and resource allocation
- Connectivity of information
- Strategic focus and future orientation
Wilderness Holdings opens the Report with the clear identification of the four Cs – Commerce, Conservation, Community and Culture – which are the building blocks of the company’s future success. A simple yet clear overview of the performance against these four areas is presented which provides an instant insight into how the business has performed. The importance of the 4Cs is reiterated in the Chairman statement, whereby the integrated and balanced approach is defined as being a key method for differentiating the business and driving both a different way of thinking and sustainable success. The 4Cs are addressed again in the CEO’s statement where the key highlights are identified and the CEO confirms that the approach is a shift in thinking for the business. The theme of the 4Cs continues throughout the remainder of the Report with the main narrative being divided into these four areas to demonstrate the company’s strategic focus.