• Connectivity of information
• Stakeholder relationships
• Strategic focus and future orientation

Key observations:

Royal DSM provides an interesting perspective on how the business pursues value creation, by identifying three dimensions – People, Planet and Profit. The context as to why these three strategic areas are focused on – citing such trends as the increasing global population and climate change – are then provided to present the rationale for the company’s focus areas. The strategic targets for the coming year and up to 2015 are then clearly presented in a table, presenting the reader with a clear view of the future direction and focus of the business.