• Conciseness
• Connectivity of information
• Strategic focus and future orientation

Key observations:

PotashCorp uses a series of spreads to present the connections between the company's business model and strategy.

A two-page spread and diagram is used to illustrate the company’s five key value drivers – identifying the key relationships, resources, values and external factors which underpin the value creation process. A second two-page spread builds on the five strategic elements of the business, with a review of the company goals, strategic approaches and high-level targets for each driver. Page references are provided to further information on the high-level targets.