• Conciseness
• Materiality
• Stakeholder relationships
• Strategic focus and future orientation

Key observations:

Diageo clearly presents how sustainability is integral to the company's overall purpose. Specifically, Diageo highlights how the company takes into account 'our wider economic, social and environmental impacts throughout the value chain, and how our non-financial performance supports the long-term success of the company'.

Diageo develops this discussion by highlighting the specific impacts which the business has on its key stakeholders. Using a matrix format, Diageo indicates how each of the six main impact areas impact on these four main stakeholder groups to allow the reader to grasp the relationships.

In addition, Diageo highlights the process the business uses to determine materiality providing the reader with the sense that the six impact areas discussed are those which are the most important.