• Conciseness
• Connectivity of information
• Materiality
• Strategic focus and future orientation

Key observations:

Within The Crown Estate’s first Integrated Report a connected and comprehensive insight into the company’s material issues and performance is provided.

The approach taken by The Crown Estate to determine the material issues is discussed, providing the reader with a clear sense of the criteria which has been used. Each of the 14 material issues are subsequently outlined. For each, The Crown Estate uses an icon to identify whether the matter is an ‘operating essential’, ‘differentiator’ or ‘enabler’ which sets the context for the relative importance of each issue. An explanation of what the issue is about, a summary of what the business is doing to manage this issue, with the clear identification of the KPIs which are used to measure performance, provides the reader with a succinct insight into the material matters and how they are monitored.

These spreads are followed by a more detailed discussion of the KPIs with performance data and forward-looking targets provided for each one. Including this information ensures that the reader has a clear understanding of what the material issues are, how they are being managed and the measures which the business is using to monitor those issues which could materially impact the sustainability of the business.