• Conciseness
• Materiality
• Strategic focus and future orientation

Key observations:

These pages in the AknoNobel annual report provide a concise overview of the business, including how it creates value, key market and business characteristics, external factors that affect value creation and the role of innovation. An insight intot he organisation's trategic ojbectives is provided with how these objectives relate to its ability to create and sustain value over time. Key developments during the period and a range of financial and non-financial performance indicators are also described, and information about how changes in market environment that impact strategy. Specifically, there is a concise overview of external context, a succinct summary of key developments for the year and links between revenue generation and response to the market drivers highlighted.