· Organizational overview and external environment
- Connectivity of information
- Strategic focus and future orientation
Intercontinental Hotel Group’s (IHG) industry overview section provides information about the global hotel industry both now and in the future. The discussion opens with an overview of the markets in which the business operates. IHG details the different business models at play in the hotel industry and explains IHG’s approach as a branded hotel.
Page 11 explores the business drivers and global trends impacting the hotel industry in both the short and long-term. Each key trend is outlined along with information about IHG’s plans to address these issues. Additional connectivity is demonstrated by linking to pages 14-33 of the Report, which discuss IHG’s strategy.