· Organizational overview and external environment
- Connectivity of information
- Strategic focus and future orientation
In a single spread ACCIONA provides a succinct overview of the business. Initially outlining the key drivers which have created the opportunity for ACCIONA’s business sets the scene and rationale. This contextual information allows ACCIONA to outline how the business is taking advantage of the operating environment.
This information is followed by a review of the risks which the business faces, which helps to provide the reader with a holistic insight into the business. ACCIONA counter these risks with ‘why we believe in ourselves’ and ‘how we are responding to the market’ which helps to explain how the business mitigates these risks at a high-level. Underpinning these responses, are the medium term objectives which provide clear qualitative and quantitative targets which the business is aiming for which gives a sense of the future direction of the business.
Further transparency is provided through the competitive advantages discussed on the following page, which details the elements of ACCIONA which differentiates the business and enables the business to add further value for their customers.