· Organizational overview and external environment
- Connectivity of information
- Stakeholder relationships
- Strategic focus and future orientation
Novo Nordisk explains the rationale for employing a triple bottom line management principle which recognizes that the long-term business success relies on a healthy economy, environment and society. As a result Novo Nordisk manages the business in a way which 'addresses the multiple dimensions of performance: financial, social and environmental'. The Report goes onto identify the corporate objectives which underpin the business, which includes 'helping people live better lives' and 'decoupling environmental impacts from business growth' which demonstrates the wider role which Novo Nordisk perceives the business has.