· Organizational overview and external environment
- Connectivity of information
- Strategic focus and future orientation
Unilever outline the organization’s mission, vision and key operational activities, along with non-financial elements integrated into the business model. The value drivers, which are both financial and non-financial, are illustrated through case studies which also demonstrate the operational activities and markets.
Finally, Unilever includes information as to how the business model will create and sustain financial and non-financial value over the long term.