Intercontinental Hotel Group · Annual Report 2017 · Organizational overview and external environment
- Strategic focus and future orientation
Intercontinental Hotel Group’s (IHG) industry overview section provides information about the global hotel industry both now and in the future. The discussion opens with an overview of the markets in which the business operates. IHG details the different business models at play in the hotel industry and explains IHG’s approach as a branded hotel.
Further to the key industry growth drivers outlined as part of this section, pg 9 explores the specific global trends impacting the hotel industry in both the short and long-term. Each key trend is outlined along with information about IHG’s plans to respond to these issues. Connectivity is demonstrated by linking to the risk management section of the report as well as to case studies providing further detail on how IHG is responding to the trends identified.