British Land · Integrated Report 2017 · Organizational overview and external environment
- Connectivity of information
- Strategic focus and future orientation
As outlined by 4.6 of the <IR> Framework, British Land’s market discussion begins by highlighting five ‘key long term trends’ which will impact their business. Each trend is concisely discussed, with the narrative indicating how the trends have impacted, or will impact, the industry.
The market discussion then demonstrates strategic focus and future orientation (3A of the <IR> Framework) by highlighting five ways in which the company is responding to these trends. The narrative discussions here regularly reference British Land’s strategy, thereby demonstrating connectivity (3.6-3.9 of the <IR> Framework), and are supplemented by two signposts to the strategy discussion and British Land’s sustainability section on their website.