• Conciseness
• Stakeholder relationships

Key observations:

Direct Line Group’s Chairman’s introduction provides an informative overview of the Board’s commitment to good governance, highlighting the corporate values and code of business conduct that guide the company’s behavior and performance.  The Code of Business Conduct lays out the overarching objectives of the company’s interactions with customers, shareholders and employees.  The Corporate Governance Report details the responsibilities of the Board of Directors and provides information about the composition and structure of the Board.  Additional information about each Director’s background and qualifications is available via cross-reference to pages 52-53 of the report.  The Remuneration Report (excerpts shown from pages 71-73) discusses the link between compensation and performance for 2014 and refinements that have been made to further align executives’ interests with shareholders’ and to continue incentivizing superior business performance.  The Q&A section on pages 72-73 provides further context for Direct Line’s executive remuneration policy, including consideration of certain regulatory requirements related to remuneration.