• Value creation
• Stakeholder relationships
• Strategic focus and future orientation

Key observations:

Marui Group’s 2016 Co-Creation Management Report centres on how the organisation is “practicing co-creation management”, a process which entails incorporating customer perspectives into all business processes and working with partners in light of this. This immediately establishes that the Marui Group have a focus on wider stakeholders.

The report opens with seven concise, paragraph-long discussions on how the Marui Group is co-creating customer happiness with five stakeholder groups – customers, business partners, employees, investors, and communities and society. Each group has one paragraph itself and there are two which are contextual. The report explains how the Marui Group engage with groups, the intentions of these engagements and any other relevant information. Readers are also linked to further discussions relating to each stakeholder group later in the report. The report therefore shows alignment with para. 3.10 of the International <IR> Framework by exhibiting care and attention towards stakeholders’ interests and showing how the organisation is positioned to respond.