• Conciseness
• Connectivity of information
• Strategic focus and future orientation

Key observations:

Tullow Oil presents the company's business model and strategic priorities in a concise format which demonstrates not only the way in which value is created but also how the business is run. By presenting the business model and strategic priorities in this way, the critical linkages between areas of the business are made, presenting a connected insight into the business.

For each strategic priority, Tullow Oil subsequently discusses what exactly the business is focusing on and what they hope to achieve.