• Value creation
• Connectivity of information
• Stakeholder relationships

Key observations:

Aegon's value chain maps the company's relationship with a wide range of key stakeholder groups, capturing the inputs (capitals/resources) and outputs of the value creation process, focusing on the transformation of shareholder capital, employee talent and customer trust into dividends, wages, skill development, taxes and vital community investment. What follows is a more detailed narrative of value creation at Aegon on a stakeholder-by-stakeholder basis.  The insights presented are supported by both qualitative and quantitative data outlining the ways in which Aegon succeeds as a socially responsible company while maintaining a commitment to the providers of its financial capital.  To this end, value creation at Aegon is explored not only as a financial services company but also in its role as an employer, an investor, a responsible local community member and a shareholder steward.