• Conciseness
• Strategic focus and future orientation

Key observations:

Vodacom provides a succinct overview of the critical components of the business, covering 'where we are going', 'why we exist', 'how we need to do it' and 'what we need to do'. By providing this overview the reader is able to gain an insight into what differentiates Vodacom and the culture which underpins the way Vodacom operates to achieve the company's overall vision and purpose.