• Conciseness
• Connectivity of information
• Materiality
• Strategic focus and future orientation

Key observations:

The Clorox Company provides an informative Integrated Business Model spread, which connects its overarching purpose (our goal), ‘why we do it’ (our mission), ‘where we’re going’ (our objective), ‘what we’re doing’ (our strategies) and ‘how we do it’ (our commitment).

Supporting the business model discussion is an overview of the company’s operating context. This information describes the external factors that influence The Clorox Company and its values. This section also offers insights into the resources and relationships that shape the business model and drive long-term value. When viewed side by side, readers see a clear mapping between the company’s resources and strategies.

The concise, straight-forward language and simple articulation of the business model provide a useful introduction to the business, its operations and its strategies.