• Conciseness

Key observations:

As part of The Crown Estate’s first Integrated Report, a concise and insightful narrative into how the business creates value is presented. This spread is integral to providing a rounded overview of the business, highlighting in particular what The Crown Estate does, where and how. The cycle through which value is created is outlined with a focus on how the business makes money, which gives the reader a clear sense of the economic contribution the business makes. Interestingly, emphasizing the focus which the business has on strategic partnerships and how the company contributes from a social, environmental and economic perspective helps to show the integrated nature of the business.