• Conciseness
• Connectivity of information

Key observations:

Strate’s business model is effectively communicated by using a simple diagrammatic representation on pages 16-17 that shows the capitals, termed ‘resources’ that the company relies upon. The business model further communicates how value is created by transforming the capitals through Strate’s business activities by specifying the company’s outputs and outcomes. The narrative on the following pages provides further information about Strate’s business model, including its value proposition to clients, which further explains the importance of the capitals.