• Conciseness
• Strategic focus and future orientation

Key observations:

ARM presents the company business model which explains not only how the business makes money, but also where.

A diagram supplements the explanatory text, demonstrating the lifecycle of ARM's technology and the revenue methodologies which the business uses to make money throughout the lifecycle. The company's approach to business is then described further within the following pages, explaining why companies use ARM technology and what characterizes the technologies which are suitable for the ARM business model, providing context to the business model.